At some point or another you will have to find images to use in your marketing. Odds are, by now you have been through this process many times. If you haven’t already been through this sometimes frustrating endeavor, you are doing something very VERY wrong. You will eventually need to get an image from somewhere, whether it is to liven up an eBook, add some character to a blog post, or promote something on Facebook.
There are all kinds of rules and regulations about posting images that are found on the web. The rules lend themselves to a huge grey area and most of of it can be left up to interpretation. Best practice is, if the image isn’t yours, and you are not sure if you are allowed to use it, DON’T. Sure you might be thinking you can get away with it, but it isn’t worth the gamble. When you “borrow” images that you are unsure about, you open yourself up to a wide array of legal ramifications. Keep your nose clean, and give credit where it’s due. It’s only fair!
We feel ya. When we were starting out, there was virtually no graphics budget. This can make finding marketing imagery difficult, if not infuriating. We put together some ROCKIN’ Resources to help you out in your search.
Google’s Publicly Reusable Image Database
You can thank Google, once again, for making life a little easier. In Google’s advanced image search, you can actually filter your search based on license types.
All you have to do is open up the advanced search, type what you are searching for and change the usage rights option to “free to use or share, even commercially” or any of the other licenses. This way you know exactly what you are getting into when you snag an image.
TADA! Lots and lots of images you can use without worry!
Creative Commons is a different approach to licensing work. Creators can choose one of six licenses to share and/or protect their work. This puts the power in the hands of the creator of the image.
Why is this good for you? Some creators will allow you to use their images with a simple attribution line! So basically, the image is free to use, as long as you credit the creator somewhere. You can get some really great quality images this way. Just make sure you know which creative commons license they use, and make sure you abide to the rules set for each type.
Have you SEEN some of the free stock images around on the internet? If you are looking at them thinking, “Shoot, I could do better just using my smartphone” .. then stop whining and DO IT. I am sure you at least one creative bone in your body. Find it and use it!
Still Can’t Find What You’re Looking For?
You can find a way to thank me for this later …
Free Stock Image Sites
Super Cheap Stock Image Sites
How do you plan to use these resources? Let us know in the comments below!