When done correctly, Facebook contests can be a great way to drive up page likes and encourage engagement. Many businesses decide to go this route, but so few do it well. Things can get confusing with Facebook’s ever evolving rules. To help you keep things straight, here are a few tips to get the most out of Facebook contests.
1. Establish Your Goals
One of the key elements for a successful contest app is to get a clear understanding of exactly what you want to accomplish. Is it to get more likes? If it is, you sure as hell better like-gate that puppy. If you want to increase brand awareness, you better add an easily shareable link in there somewhere. Make it easy for people to do what you want them to do. Missing out on simple opportunities like that is a sure fire way to guarantee failure, so make sure you have a well thought out plan!
Hopefully you or someone you know can work some beautiful graphical magic. The last thing you want is some ugly, outdated, poorly designed app landing page.
There are a few elements you need to be sure to address:
- Graphic or video
- Description of the prizes
- Beginning and ending dates
- Contact Information Forms
- Share Buttons
- Boring stuff you really should include:
- A check box confirming that the entrant has read and accepts the rules of the contest
- A Facebook disclaimer
- A “we won’t spam you” disclaimer
- Contest rules (can be a link)
Make it exciting, descriptive, and clear. One of the most effective headline strategies is to use a question, and provide a solution. For example, let’s say the prize is a relaxing day at a spa. An effective headline could be, “Need Some Relaxation Time? Enter To Win A Day At The Spa!”
This element should demand attention. It’s crucial that the video or graphic explains the contest very clearly. What do they need to do, how do they need to it, why are they doing it, and when do they need to do it by? Make sure you list out all the steps.
Entice them with your awesome prizes! No one will want to enter your contest if you don’t feature what is in it for them.
Just so there’s no confusion, be sure to make it clear when people can start entering, and when the contest will be over.
You’re going to need to get some information from your fans. Make sure this information is tied into some software (like Infusionsoft) that will keep track of your fans’ contact information.
Make it easy for people to share your contest across multiple social media sites (i.e. – Pinterest, Twitter, Facebook, Tumblr, etc.)
3. Test Run
Go through the entire process yourself to make sure everything goes over smoothly. Make sure all of the information is tied in, and that whatever sequence you have set up for the contest is full functional. The last thing you want is to launch a contest app, and end up with an inbox or Facebook timeline flooded with people complaining about how your stuff doesn’t work. You got them all excited to just be let down! That is a recipe for a bad reputation.
Now that you have solidified your strategy, desgined a good looking app icon and fucntional landing page, and have tested your content app at all possible avenues, you can let ‘er rip!
So now that you have this stellar contest app created you can sit back and reap the benefits of all your hard work, right? NOPE.
Your work isn’t done yet. It’s time to promote! What good was all that work if no one even knows your contest exists? Don’t worry, the steps are super simple!
- Make an announcement
- Switch up your app thumbnails
- Mention it in a blog post / newsletter
- Think about creating a Facebook ad
Post on your page to let everyone know what’s going on. It is best to include a STRONG call to action, and to call attention to the post with an eye catching graphic that clearly states what the contest is, and how they can enter. Make sure to repost this, in a slightly different way a couple days later. On average, only 16% of your fans will see your update the first time you post it.
When people get used to looking at something they’ll systematically tune it out. Keep things fresh, and keep your fans minds active!
You can reach more people when you take advantage of all of your online communities. Anywhere you can mention it, do mention it! Just don’t do it all at once, you don’t want to overwhelm people or seem spammy.
You can also drive traffic to your landing page by creating a Facebook ad campaign.
What Do You Think?
So, what kind of Facebook contest would you hold? And what prizes would you give away?