Media Adoption Rates (and why you should pay attention!)

Yesterday was YouTube’s 7th birthday. The video sharing site has accomplished a lot more than your average seven year old. Looking over some of the numbers left us pretty impressed, and we got to thinking about media adoption rates and thought it would be a great subject for a blog post.

You may be thinking to yourself : “That’s great, but why should I care about media adoption rates?”

Like a lot of statistical data, it isn’t the number itself that is so important, but rather what the statistic tells you about your business or the market you serve. If you’re a business either currently using or thinking about using internet marketing, media adoption rates are important numbers to keep an eye on.

Let’s take a look at the adoption rates for common forms of media:

  • Radio 38 years to attract 50 million listeners.
  • Television 13 years to attract 50 million viewers.
  • Internet 4 years to attract 50 million users.


Let’s get more specific:

Facebook launched in 2004 and…

  • Hit 1 million users in less than 1 year.
  • 3.5 years to attract 50 million users.
  • In April 2012, it hit 901 million users.

Twitter launched in 2006 and…

  • Currently has 140 million users.
  • Sees 340 tweets per day.

YouTube launched in 2005 and…

  • 60 hours of video are uploaded every minute.
  • 4 billion videos are viewed a day.
  • Over 800 million unique users visit YouTube each month.

Again, while the numbers (millions?! billions!?) are impressive, we need to look at what they say. It’s obvious that the internet is THE way that people communicate today. With those staggering stats, can you believe we are living in a world where almost half of small businesses still don’t have a web presence? When creating your next marketing campaign, keep these numbers in mind. Include campaign elements that incorporate these sites (and their millions of visitors). Need some help? Don’t be afraid to reach out to us for more information on how to create a tailored and powerful internet marketing plan.

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