Black Dog Studios

Below is a sample email from our “30 Tips in 30 Days” email series. If you would like to signup for the free email series you can do so here.

Topics to be covered today …
1. Search Engine Optimization vs. Search Engine Marketing
2. Two categories of SEO
3. Why is SEO important

OK .. here we go. What is Search Engine Optimization?

Search Engine Optimization is actually a subset of a larger
marketing effort called Search Engine Marketing. To give you a
better idea as to how this all works, let’s start there.

Search Engine Marketing includes all marketing efforts that are tied
to, you guessed it, search engines with the goal of increasing
search engine rankings. Increased search engine rankings lead to
increased search engine exposure and since 86% of all traffic online
comes from search engines in one form or another*, this is where we
want to be.

Search Engine Marketing can include:
– SEO (search engine optimization)
– PPC (pay pe click advertising)
– online display advertising
– article marketing
– PR
– etc.

We could easily write a post or three on each of these topics but we
want you to get back to work at some point in time so we will save
these other topics for another day.

Search Engine Optimization (SEO) is the act of improving your
website to gain higher visibility in the search engines. SEO can be
broken up into two main categories:
On-Page and Off-Page optimization.

On-Page optimization includes all of the changes that you can
actually make to the pages on your site to make it more meaningful
for search engines
– page title tags
– meta descriptions
– keyword rich content
– alt and title tags on images
– internal page linking
– sitemaps
– etc.

Off-Page optimization includes all of the tasks and improvements
that happen on other sites.
– inbound links (links from other sites back to yours)
– local business listings
– reviews on review sites like Yelp, etc.
– directory listings
– etc.

Both On-Page and Off-Page optimizations are needed if you want to
boost your website’s organic search rankings. As we dive deeper into
this email series we will be talking about some of these topics in
much more detail.

The daily take …
1. SEO is only a part of a larger online marketing campaign called
Search Engine Marketing
2. SEO can be broken up into two main categories – On-Page and
Off-Page optimizations
3. SEO is important because it helps you gain ORGANIC (non-paid)
rankings in the search engines. Without this you have to pay for
it.

Coming Up … Market Research: Who is your target market really?

Source: Website Usage, Brand Effectiveness and Consumer Perception
Statistics, February 20, 2010

Tags: 30tips