Inbound Marketing

Over the past few years, the traditional marketing model has been dying. The days when big budgets ALWAYS won are over. We live in an increasingly social society that is placing more value on relationships and information that at any other time in history. Smart businesses are adopting this new model and are using “Inbound Marketing” to educate and engage their potential customers.

Foundation

  • Purpose
  • Market Analysis
  • Buyer Personas
  • Keyword Research

The strength of the foundation determines the strength of the campaign

Marketing should never be thought of as an individual element … it is a process that builds and grows. Having a solid foundation will make sure your campaigns start off strong.

Strategy

  • Search Engines (SEO)
  • Social Media
  • Content Marketing
  • Pay-Per-Click

Who are you with again?

In the online world there are always competitors just a mouse-click away. How are you going to stand out from the crowd? WHAT makes you different? WHY should people care? HOW are you going to tell them?

Creation

  • Blogs
  • Websites
  • Reports + E-Books
  • Video

Own your area of expertise.

In this social world we live in people prefer to do business with those they know, like and trust. Establish relationships and engage with potential clients by creating high-value content and sharing it with the world.

Optimization

  • Key Performance Indicators
  • Sales Funnels
  • Split Testing
  • Web Analytics

Making sure you get the most out of what you have.

We’d all like every piece of content or video that we make to go “viral” but the odds are against us. Most of the time marketing is a process where we continue to make tweaks to optimize performance. Increasing conversion ratios by just 1% can have a profound impact on your profit.

Promotion

  • Social Media
  • Search Engines
  • Partnerships
  • Collaboration

Get your content the attention it deserves

You’ve spent your hard-earned time and resources putting your content together. At the end of the day … if nobody reads it you are no better off that you were before. Promote your content, drive traffic back to your site and get those views.

Conversion

  • Lead Generation
  • List Building
  • Social Engagement
  • Value Sequences

Traffic is worthless if you can’t convert it!

People get wrapped up in the numbers all the time. How much traffic? Haw many twitter followers? How many fans? WHO CARES? As a business owner you want qualified leads that you can convert into sales. PERIOD!

Analysis

  • Web Analytics
  • KPI Reports
  • Campaign Evaluations

You can’t manage what you don’t measure.

They key to any successful marketing campaign lies in the data. With analytics not only can you determine the ROI of your current campaign but with the right help you can extract knowledge that will make future campaigns more successful.

Ready to make a lasting impression with your website and take your business to the next level?