Category Archives: Marketing

7 Musts for Local Search Engine Optimization

Local SEO
A list of SEO (Search Engine Optimization) “add-ons” that will help raise your localized search rankings.

  1. Local Business Listings (Google, Yahoo, Bing)
  2. Use your business address, not a PO Box
  3. Use your local phone number, not an 800 number
  4. Add a locator map and business hours to your contact page
  5. List the names of the cities that you serve
  6. Include city and state in site content, titles, headers, etc.
  7. Create a printable coupon to drive traffic to your location*

* 82% of local searchers follow up with an offline in-store visit or phone call. (comScore)

10 questions that will save you thousands on your next web development project!

Over the past 10+ years we have been “fix-it” guys for a lot of web sites. These sites that need some repairs usually come with some pretty angry clients attached. In situations like this we really have two tasks – first we need to fix the problem and second we need to help the client understand what happened. Listen … not every web developer is a hack but there are a LOT of them out there. If you know the right questions to ask, you may just get lucky enough to avoid one of them.

The questions listed below act as a checklist. If you actually click on the links they will bring you to a deeper description of what to look for and what you should expect from a professional developer.

  1. What do you think the most important aspect of my project is going to be?
  2. What happens if I want to make changes during the course of the project?
  3. Will I be able to make modifications to the site once it is done? What skills will be necessary?
  4. Once the site is done and launched … Then what?
  5. How long have you been doing this professionally?
  6. What languages will you use to program my site?
  7. Will you be migrating the content from my existing site?
  8. Tell me about your testing procedures.
  9. Who owns the site once it is completed?
  10. Can you provide me with references from your last couple of projects?

As always, if you have any questions about any of the items listed above please feel free to contact me directly here.

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