May 19th, 2010 | by mikelinville | In Analysis
Below is a sample email from our “30 Tips in 30 Days” email series. If you would like to signup for the free email series you can do so here. Topics to be covered today … 1. Audience definition A while ago I was starting a marketing campaign for a client and after a nice [...]
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May 18th, 2010 | by mikelinville | In Marketing
Below is a sample email from our “30 Tips in 30 Days” email series. If you would like to signup for the free email series you can do so here. Topics to be covered today … 1. Search Engine Optimization vs. Search Engine Marketing 2. Two categories of SEO 3. Why is SEO important OK [...]
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May 14th, 2010 | by j.knight | In Marketing
With the rapid growth of the internet also comes the “snake oil” salesmen who guarantee 1st page results for keywords, tons of traffic and in general things that are well beyond their control. Have you ever wondered why so many people can make those claims when there are a limited number of spots on the [...]
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May 4th, 2010 | by mikelinville | In Marketing
According to research from Webvisible and Nielsen, 63% of consumers and small business owners turn to the internet for information about local companies. A full 82% of these visitors use search engines as their primary method of finding the information. What does this mean to you? It means that there are a lot of new [...]
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April 21st, 2010 | by mikelinville | In Goals
This is an interesting question that all businesses should ask of their potential web developer. The answer that you get will tell you two VERY important things. Are they listening to me? Do they actually answer the question correctly or do they answer another question that they are thinking of such as “What will be [...]
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April 14th, 2010 | by mikelinville | In Design & Development, Marketing
A list of SEO (Search Engine Optimization) “add-ons” that will help raise your localized search rankings. Local Business Listings (Google, Yahoo, Bing) Use your business address, not a PO Box Use your local phone number, not an 800 number Add a locator map and business hours to your contact page List the names of the [...]
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April 13th, 2010 | by mikelinville | In Design & Development
WordPress makes a fantastic product. It is great for when you have a relatively simple website that the client wants to control the content. I like to consider it an entry level CMS. Anyway, as with many 3rd party applications – it often times need to be updated. This could be due to new security [...]
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April 12th, 2010 | by admin | In Analysis, Design & Development, Goals, Marketing, Scoping
Over the past 10+ years we have been “fix-it” guys for a lot of web sites. These sites that need some repairs usually come with some pretty angry clients attached. In situations like this we really have two tasks – first we need to fix the problem and second we need to help the client [...]
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