In honor of Star Wars Day (May 4th, as in May the Fourth Be With You… get it?) we decided to share with you some of Master Yoda’s wisdom with you, and relates to web design it does.
“Much to learn you still have.”
Web Design, just like the internet, is perpetually evolving. You must be willing to both stay on top of and embrace new trends and technology.
“You must unlearn what you have learned.”
Like the last sentiment, you need to bear in mind that things are constantly changing. Just because something was working for your site six months ago, it may not be working for you now. Don’t get stuck in a rut!
“Train yourself to let go of everything you fear to lose.”
Yoda must have had his site crash harder than an X-Wing in a Dagobah swamp. I’m pretty sure he’s talking about backing up your website. Often.
“Always two there are, a master and an apprentice.”
Yoda brings up a good point about master and an apprentice. If your website is important to your company’s marketing efforts, commerce and overall bottom line (which it should be) then it’s important to seek an expert’s wisdom when starting out and maintaining your site.
“Control, control, you must learn control!”
When creating a website for your business, it’s important to make sure that all content (that includes text and images) are absolutely relevant to your business and products. Purple unicorns are beautiful and majestic, but do you sell them? Do you groom them? No. If it’s not relevant to your business, don’t put it on there. No purple unicorns. Control.
“Size matters not, … Look at me. Judge me by size, do you?”
If you could master SEO the way Yoda masters the power of the Force, size wouldn’t matter. However, for Google, it does. The more pages you have on your site, the more “important” you are to search engines. By continuously creating blog posts, you grow the size of your site, thereby upping the chance of improving your search engine rankings.
“When 900 years you reach, look as good, you will not.”
He’s got a point. Not many websites stand the test of time. It’s important to sit down often and reevaluate the content and design of your site.
“Do or do not… there is no try.”
Though we’d hate to disagree with Yoda’s most iconic quote, when it comes to web design there must be a TRY. Split testing, trying new designs and updating regularly until you figure out your website’s sweet spot is absolutely essential.
In need of a website Jedi Master? Be sure to contact Black Dog Studios with any questions!
Image courtesy of Wookiepedia